Friday 5 November 2010

Focus Group Questions

To gain a better understanding of our target audiences' needs and wants when it comes to horror movies and their promotional trailers, we decided to put together a questionnaire. This questionnaire would consist of several questions that will draw the necessary information out of the respondents that we need to produce a film trailer that meets the needs of our target audience.

Focus Group Questions

1. What is the best Horror film you've seen in the past 2 years?
2. What is your favorite sub-genre of Horror film?
3. What, in your opinion, makes a good horror movie trailer?
4. What is most important in a trailer, action or an insight into the narrative?
5. What aspects of a horror movie trailer attract you most?

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